patmcgrew's posterous

My First Blog Post

Let’s start with the basics!

 

P.C. (Pat) McGrew, EDP

Image003
3207 S Geneva St
Denver, CO  80231
United States

| 1.720.220.5097 (pcell)

PCM@mcgrewgroup.com

 

Business Description:

Strategic and Tactical Marketing and Business Consultant for Integrated Customer Communication (Transaction, DM and POD) Markets, including Integrated Transaction/Promotional Business Evaluation, Product Due Diligence, Product Triage, Business Continuity, Communication Design Triage, Disaster Recovery, Sales/Marketing Strategy and Compliance

Sector / Technology expertise:

Multi-channel Information Delivery, Printing and Publishing – including standards and regulatory, document strategy design and implementation, color issues, European POD and Transaction markets, regulatory compliance (GLB, SOX, HIPAA), eDM and Printing / eDM, Workflow, Content Management, Variable Data / Personalization / Color strategies, Digital Publishing, Outsourcing, Privacy, Legacy to web, print and mail, XML, Document Composition, HTML, AFP, Metacode, PDF & PDF-VT, user interface engineering, emerging standards and emerging technologies.
Verticals:  Insurance, finance, banking, retail credit card, telco, manufacturing, publishing, print-for-pay, creative
Venue: US, Canadian, European, and Pacific Rim experience

Unique Selling Proposition:

Experienced and articulate global strategic business professional and evangelist with broad experience in storytelling to create and build markets

Responsibility:

A broad mix of strategic and tactical business consulting and marketing experience including market strategy development, product strategy development, product and project triage, market research, outsourcing strategies, and corporate strategies, evangelism and marketing support.

Achievements:

Primary evangelist for TransPromo acceptance in the worldwide transaction print space responsible for helping customers enable their clients to use TransPromo techniques to drive new revenue streams.

Evangelist activities resulting in new sales and volume improvement with existing customers.

Provided executive management strategy reviews for large enterprise print hardware vendors, resulting in an internal streamlining of corporate operations and better bottom line performance

Provided expertise to executive-sponsored Privacy Task Force; wrote final policy documents

Provided critical strategic development of European market strategy for document services covering converged transaction and POD/OOD offerings.

Created a new product strategy and definition for service printers, resulting in new market opportunities and increased revenue.

Led company that was the initial provider of print stream transforms to all major print and archive vendors, providing sales training and industry marketing support as well as the software

Developed and launched a new small business publishing company using Print On Demand techniques, resulting in 7 new titles being published.

Co-author of 6 industry-related books.

Active in PODi on the PPML standard and CIP4 on the JDF standard.

Active writer in the industry; published in all major trade publications; editorial boards for two industry publications.

Professional speaker on industry topics for user groups and professional associations.

Personality:

Outgoing, friendly, knowledgeable, service-oriented, customer-focused, free to travel extensively.

Strengths:

Strategic thinker, global knowledge and experience, expert in technology use and delivery, strong marketing skills and experience, understands outsourcing markets and concepts

 

Career History

 

Eastman Kodak – Graphic Communications Group  (06/2007-present)
Worldwide Data Center and Transaction Segment Evangelist

Eastman Kodak – Inkjet Printing Solutions  (03/2005-6/2007) Dayton, OH
Director, Industry Marketing (Transaction/TransPromo Print)

Accomplishments:

·     Responsibility for customer-facing and vendor activities related to TransPromo Marketing

·     Evangelist activity resulting in quicker systems sales and improved print volume on existing systems

·     Customer-facing consultant on migrating transaction print customers to integrated color

·     Sales support for customer education at C-suite and Product owner level

·     Coordinator with vendor partners

·     Representative to PODi Technical Working Group on Personalized Print Markup Language (PPML)

·     Host for Kodak Data Center Customer Council and Xplor Joint Technology Council

·     Corporate blogger

·     Author: All transaction segment marketing collateral.

·     Author: Roadmap to Color, used for all strategic customer contacts.

·     Host for 3rd Thursday Webinars on topics in Color and TransPromo Print

·     Primary speaker for industry events and user group meetings

·     International responsibility for customer interface in Australia, Asia, and Europe

Pitney Bowes Management Services  (05/2003-03/2005) Stamford, CT
Director, Document Solutions

Accomplishments:

·     Vendor, customer and internal liaison on document, document management, and information delivery issues.

·     Representative to PODi Technical Working Group on Personalized Print Markup Language (PPML)

·     Representative to CIP4 Digital Printing Committee for Job Definition Format (JDF)

·     Liaison to corporate research, strategy and PR organizations.

·     Author: The Case for Document Management, used for all strategic customer contacts.

·     Product and solution due diligence.

·     European strategy development.

CAP Ventures  (03/2002-4/2003) Norwell, MA
Analyst

CAP Ventures specializing in industry research and consulting covering Western European Outsourcing, US Outsourcing, and Future of Mail and Transaction Documents.

Accomplishments:

·     Market research projects since 1998 covering Western European Outsourcing in the print FM space.

·     Primary author on 2002 US Outsourcing Forecast

·     Product due diligence for leading print hardware vendor including competitive analysis of current software offerings.

·     Research study lead for The Future of Mail and Transaction Processing, covering forecasts and analysis of trends in transaction and direct mail print.

·     Product due diligence for print hardware vendor covering competitive analysis of hardware providers in the direct mail color space.

McGrew + McDaniel Group, Inc./MC2Books  (02/1996-4/2003) Grapevine, TX/Denver, CO
Consultant/Writer/Managing Director

McGrew + McDaniel Group was founded to pursue consulting, professional speaking, and writing opportunities in information delivery needs assessment across a wide range of industry verticals. M+M expertise spans insurance, finance, banking, print and mail, and wireless/emerging technologies. A Division of McGrew + McDaniel is MC2 Books specializing in business issues for the information delivery industry and GenX Systems, specializing in XML-based technologies for information transformation. GenX Systems was sold to COPI of Houston, Texas in January 2003.

Accomplishments:

·     All P&L Responsibility

·     Created business continuity plans and wrote extensively on print and mail recovery considerations resulting in “Output Management Systems Recovery” given away at print industry conferences throughout 2002.

·     Developed and implemented Needs Assessment practice for Print and Mail companies, emphasizing network-centric information flow using best-of-breed hardware and software.

·     Developed and implemented professional speaking practice covering emerging technologies, information delivery, legacy-to-web, and disaster recovery planning topics presented worldwide.

·     On-site guru for user group conference providing ad hoc consulting in document delivery problems.

·     Developed Project Management plan for print and mail bureau legacy-to-web project, coordinating with outsource software developers, outsource advertising staff, and web developers to create a new product which had a total ROI within 1 year of implementation and now drives increasing monthly revenues that are no longer purely print based.

·     Project Triage for international development effort in retail. Worked with international outsourcer in Texas and the Philippines to review usability of project, which was more than $10 million over budget and only 40 per cent complete. Based on recommendations the existing project was ended, the relationship with that outsourcer was terminated, and a new project developed to put a product in the field within 10 months.

·     Strategic Product review for major print vendor in data center and POD market. Covered complete range with feedback on partnerships, strengths and weaknesses in software products offered, and market opportunities.

·     Market research and product due diligence for new transforms for the legacy print market; emphasis on XML, XSLT, PPML, and JDF.

·     Developed small business publishing imprint using POD techniques. Acquisition, editing, formatting, and market plans are developed in-house. Printing is handled through Lighting Source and PlanetPrint resources.

·     Managed logistics for development of an internet café.

·     Developed marketing plan for Cafe Cybre Login Manager, now used in more than 20 countries to manage customer log-in, application security, and ecommerce.

 

GenText, inc.  (08/1989-02/1998)
Dallas, Texas
Managing Director/President

GenText, inc. was the primary provider of print datastream transform software to the COLD, archive, print, and digital information delivery industries, and continues in that position under its new name Xenos Group (since 1998). The unique GenText transform architecture allowed the company to produce 64 high quality print transform products during the first five years of business, and to lay the ground work for easy movement to XML-based architectures as those were defined.

Accomplishments:

  • Managed all P&L for company from inception.
  • Chief evangelist for technology behind print transforms and the viability of it in the business process. Developed sales aids for distribution partners, including sales checklists and training.
  • Chief contract negotiator for all customer and distribution relationships. Aided distribution partners in contract negotiation as needed.
  • Innovative employee atmosphere, benefits program, and bonus programs made us a sought after employer.
  • Developed and managed customer training and initial end user documentation. Delivered customer training on GenText products and industry standards (AFP, PDF< Metacode, DCF).
  • Developed consulting practice related to high volume computer output for AFP, Metacode, PCL, and later PDF and PostScript. Worked with client OEMs and in-house departments to train sales, technical and support personnel in all aspects of business process re-engineering related to the addition of GenText products to the business environment.
  • Managed planning and logistics for international and domestic trade show participation, including XPLOR, On-Demand, CeBIT, and Xplor Europe.
  • Developed marketing plan for products, including first industry website devoted to high-speed corporate print that included help, corporate user manuals, and industry news.
  • Sought-after speaker at industry conferences on topics relating to document design, document management for non-document savvy managers, emerging technologies in print, user documentation design, human-computer interaction design, information delivery workflow, mainframe-based corporate publishing, and tagged languages (DCF, HTML, XML).
  • Provided oversight review on all operational aspect of running the company, including tax management, benefits management, building leasing, move planning, distributor channel development, sales policies, and acquisition planning.
  • Management responsibility for 50 employees and contractors.
  • Managed all aspects of turnover after the sale of the company.

 

Image Sciences, Inc.  (08/1984-08/1989)
Dallas, Texas
Documentation Manager/ Special Consultant

Image Sciences, Inc. (now DocuCorp, Inc.) was the leading provider of application software to the Insurance industry, specializing in variable data replacement during the print run, thus eliminating the need to warehouse pre-printed forms.

Accomplishments:

  • Developed publication program to codify and standardize end-user documentation, which could be printed on demand on any IBM or Xerox printer.
  • Developed first training program in the industry for customers using IBM's Advanced Function Printing environment, including the use of the IBM text processing software, Document Composition Facility.
  • Developed the first industry training programs for non-designers in business document development in Image Sciences environments.
  • Developed regular speaking practice at industry conferences in user documentation design, human-computer interaction design, information delivery workflow, mainframe-based corporate publishing, and tagged languages (DCF, SCRIPT, ETC, SGML).
  • Provided expertise to projects owned by Research and Development into knowledge-based document creation systems, and special projects undertaken for TeKnowledge and IBM.
  • Coordinated customer participation in annual user group meeting.
  • Management responsibility for three writers and one trainer.